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Example plan

Pre-orders for home bakers 

Idea: “A simple way for home bakers to take pre-orders for weekend cakes and avoid DM chaos.”

This is an illustrative example of ShipMVP's plan format. It isn't a real customer's plan, and your plan will be written fresh for your idea.

MVP plan

BakeAhead

A shareable pre-order page that turns Instagram DMs into confirmed, prepaid weekend orders.

Problem

Home bakers take orders through scattered DMs, double-book oven slots and lose money to no-shows.

First user

Home bakers selling 10–40 cakes a week through Instagram.

Core loop

Baker shares one link; customers pick a slot, pay upfront and the order lands in a single list.

Must-have for v1
  • Menu with pricesCustomers need to see what they can order.
  • Slot capacity per dayStops double-booking the oven.
  • Upfront paymentKills no-shows, the biggest money leak.
  • Order list for the bakerOne place instead of 30 DM threads.
Cut for later
  • Delivery trackingMost orders are pickups at first.
  • Custom cake designerComplex; a notes field covers 80% of it.
  • Multi-baker marketplaceCold-start problem; serve one baker well first.
Tech stack
  • Order page: Tally form with payment blockBuilt in an afternoon, no code.
  • Order database: AirtableBakers can view and edit orders like a spreadsheet.
  • Automation: ZapierSends confirmations and reminders.
  • Payments: Razorpay payment pagesUPI and cards, accepted locally.
7-day build plan
Day 1Order form
  • Tally form with menu and slots
  • Connect Razorpay
Day 2Order list
  • Send Tally entries to Airtable
  • Baker view by pickup date
Day 3Capacity
  • Hide slots once full
  • Test with fake orders
Day 4Notifications
  • Confirmation email or WhatsApp via Zapier
  • Pickup-day reminder
Day 5First baker
  • Set up for one real baker
  • Share link in their Instagram bio
Day 6Fix friction
  • Watch 10 real orders
  • Shorten the form
Day 7Repeat
  • Onboard 2 more bakers
  • Write a one-page setup guide
Landing page draft

Weekend orders, without the DM chaos.

One link for your menu, slots and upfront payment. Built for home bakers.

  • No more double-booked ovens
  • Get paid before you bake
  • All orders in one list
Set up my order page
Risks to test first
  • Customers prefer chatting to formsTest: Run one baker's weekend through the link only; compare order count.
  • Bakers won't pay for itTest: Offer done-for-you setup at ₹999 to 5 bakers.
Success metric

One baker takes 80% of weekend orders through the link for 3 weekends straight.

Pricing hypothesis

₹999 one-time setup, then ₹199/month.

AI-generated with Claude. Review it with your own judgement before you spend time or money on it.

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